Budiey
MTV has announced today that global pop icon ENRIQUE IGLESIAS will perform at MTV’s biggest summer spectacular Isle of MTV 2014, completing the 2014 line-up.The live music extravaganza – taking place in Malta’s historic Il-Fosos Square, Floriana on Wednesday, 25th June – will also feature must-see performances from global superstar NICOLE SCHERZINGER, UK rap superstar DIZZEE RASCAL, electro-dancer singer / songwriter KIESZA and the world’s number one DJ Hardwell. The show premieres on MTV Asia on Saturday, 2 August at 9pm (WIB), 10pm (SIN/HK) and 11pm (MAL).
Now in its eighth year, the franchise – born from a partnership between VIMN Advertising & Brand Solutions and Malta Tourism Authority (MTA) – is sponsored by music and lifestyle brand House of Marley and Someone Like Me, a global sex education campaign partnership between Durex and MTV Staying Alive Foundation.
Grammy award winning, global pop superstar IGLESIAS will be returning to the Isle of MTV stage for the first time since 2008 to perform tracks from his brand new album, SEX AND LOVE (SEXO Y AMOR) – his third album to debut in the Top 10 Billboard chart after Euphoria and Escape – including recent international smashes I’m a Freak (featuring Pitbull – which debuted in the top 10 in multiple markets around the world) and Bailando (which hit number 1 on the Billboard’s Latin Airplay Chart), plus popular hits Heart Attack, There Goes My Baby (featuring Flo Rida) and Let Me Be Your Lover (also featuring Pitbull).
Having amassed more than 100 million units worldwide, 10 albums and 70 number-one rankings – including dance floor favourites ‘Turn the Night Up’, ‘Tonight (I’m Loving You)’ and ‘I Like It’ – MTV and MTA are delighted to invite the global pop icon and ‘King of Dance’ back to Malta as a special guest to light up the Isle of MTV stage.
This will be the eighth consecutive year that MTV has produced its biggest outdoor live music event in partnership with Malta Tourism Authority. An unprecedented number of music fans will descend on the island on Wednesday, 25th June 2014 for one of the must-attend highlights of the summer music calendar.
Isle of MTV has a reputation for showcasing some of the biggest names from the international music scene. Previous performers have included Lady Gaga, Black Eyed Peas, N*E*R*D, One Republic, Maroon 5, Akon, Kid Rock, David Guetta, Metro Station, Snoop Dogg, LMFAO, Jesse J, will.i.am and Rita Ora amongst others.
The open-air concert features live performances, which will be filmed and edited into a 60-minute special that will broadcast across 20 MTV channels throughout Europe. As part of an extensive integrated marketing campaign, the Isle of MTV Malta Special concert will be supported by marketing initiatives, all of which will drive awareness of the event as well as leverage MTV’s world renowned brand and unique youth insight, to further cement and promote Malta’s position as a holiday destination for young people. Over the eight years that Isle of MTV has been held in Malta, research indicates the number of visitors to the island under the age of 24 has increased by 88 percent and the age group now accounts for 1 in 5 of all tourists.
