Budiey
Astro Radio, Malaysia’s leading radio broadcaster with the No 1 radio stations in all languages, announces a partnership with Waze to enhance its traffic reports to improve the quality of everyone’s daily driving experience.
This partnership with Waze is a Malaysia first: the first local radio station to use Waze to bridge traditional media with social networks and crowd-sourced content to augment radio traffic reporting.
“Millions of Malaysians spend a significant amount of time on the roads battling peak hour traffic for their daily commute, not to mention the congestion issues we face on the highways during school holidays and festive ‘balik kampung’ period. Our partnership with Waze is a perfect example of using technology to help improve the lives of our listeners.” says Jake Abdullah, CEO of Astro Radio.
“Astro Radio is geared towards leveraging technology to offer content to its listeners when they want it, and where they want it. This is part of our efforts to remain a relevant and integral part of listeners’ lives” he adds.
Waze is a free globally crowdsourced application currently available on iPhone, Android and Windows Phones. Waze incorporates real-time GPS data from its growing base of more than 50 million users and delivers highly accurate and useful traffic and navigation information. Drivers select the fastest route easily with turn-by-turn directions and voice navigation in the local language, taking into account current road conditions to get drivers where they need to go. Passengers are encouraged to edit maps with details like, road construction and traffic accidents.
Waze is the most popular navigation app in Malaysia, with more than 2 million active users. Malaysia ranks among the Top 5 largest Waze communities out of the nearly 200 countries it serves.
Waze and Astro Radio launched daily traffic updates across all nine (9) of Astro Radio operated radio stations namely hitz fm, MIX fm, ERA, MY FM, Lite FM, SINAR, MELODY FM, THR Raga and THR Gegar FM in April. Waze users are encouraged to join the Astro Radio Waze Team, accessible via the Waze application on your iPhone, Android and Windows Phone devices. A noteworthy feature that Malaysians can expect from the Waze navigation app moving forward will be the option of selecting the familiar voice of Ean Nasrun (from the hitz fm Breakfast Show) to guide them on their daily commute.
To learn more about Waze and download the free app, visit http://www.waze.com.
Astro Radio
Astro Radio is Malaysia’s No.1 radio operator with a weekly listener base of 12.2 million, representing 51.3% share of listenership in Malaysia. Astro Radio broadcasts radio content through 20 different stations, 9 of which are commercial radio stations that are delivered as FM stations and broadcast on DTH satellite TV, IPTV, mobile and Internet platforms, while the other 11 additional direct-to-user radio stations are broadcast only on DTH satellite TV, IPTV, mobile and Internet platforms. Astro Radio delivers the No.1 stations in all 4 languages through ERA FM, MY FM, hitz.fm and THR Raaga. Astro Radio also clinched the No.1 radio station in the east coast Peninsular Malaysia with THR Gegar. Astro Radio total advertising expenditure or radex is approximately 53%, representing the highest market share in this space.
Astro Radio all-round excellence is reflected in the numerous recognitions and awards won including the prestigious Kancil Awards and the Putra Brand Awards.
