Budiey
XPAX INTRODUCES THE FIRST BLACKBERRY PREPAID
WITH DAILY UNLIMITED PLANS
– giving customers UNLIMITED access to Facebook, Flickr, MySpace,
YM, Windows Live Messenger, & Google Talk with BlackBerry Prepaid –
Xpax, Celcom (Malaysia) Berhad’s main prepaid brand today introduced the first BlackBerry Prepaid in Malaysia with Daily Unlimited Plans. Designed specifically for the BlackBerry® Curve™ 8520, the plans include unlimited social networking and chatting for RM1 per day with the BlackBerry Social Plan, and full Blackberry Internet Service (BIS) access with the BlackBerry Advance (2.5G) plan for RM2.50 per day and BlackBerry Advance plan (3G) for RM3.50 per day.
The Daily Unlimited Plans enable customers to keep everyone on their Facebook, MySpace or Flickr “in the loop” from anywhere and at anytime. Customers can also chat on-the-go with Windows Live Messenger, Google Talk, or Yahoo! Messenger, as these applications are readily available on the Curve™ 8520. The Daily Unlimited Plans are available in 44 selected Blue Cube outlets nationwide beginning today.
Making its first appearance today at the exclusive XBerry Party at Republic Sunway Pyramid, the plans are offered together with the BlackBerry® Curve™ 8520 at a one-time price offer of RM888 for the first 500 pre-registered customers. These customers get to take home their new devices and enjoy instant full-fledged service upon purchase. Additionally, the first 500 customers were also given freebies such as Free One Month Access to the BlackBerry Internet Service, Special Edition BlackBerry Designer skins, BlackBerry leather holster or BlackBerry car charger.
Mr Chee Pok Jin, Chief Marketing Officer of Celcom (Malaysia) Berhad said, “The social networking and instant messaging culture of youths today enabled Xpax to exercise behavioural segmentation, and learn more about our young customers. Paired with our reliable high-speed network, we believe that expanding the BlackBerry experience to youths will prove to be beneficial in giving them the ultimate instant mobile communication experience.”
The XBerry Party rocked Republic with energetic performances by urban celebrities Twilight Action Girl, LapSap, Joe Flizzow and Arabyrd. In addition to that, pre-registered customers had an extra party perk by having BlackBerry themes and skins custom-designed for them by local designers Bangkit, Fryday, YayaWoo, and DJs Twilight Action Girl and Lapsap. A lucky draw with BlackBerry devices for prizes was also held, and lucky winners went home with the Storm, Bold, Curve 8520 or Curve 8900. For more information, visit www.xpax.com.my
