Budiey
GUNDU.COM.MY BRINGS LOCAL INDIE BANDS TO GUNDU GIG LIVE IN KL!
Gundu.com.my as a Stage To Fame
Most of our underground indie bands or youngsters began writing songs simply because they can’t help themselves. They simply fell in love with the creative process and they got “hooked”, forever. It wasn’t long, however, before we began to realize that in addition to the creative payback they received each time, there just might also be an opportunity for financial payback. But on the “flip side” of those success stories lurks the darker possibility of gifted, but penniless talents who become the victims of the industry and nearly starve to death despite their many undiscovered songs.
We won’t let those talents and creative ideas wash down the sink. How can we help to monetize these valuable assets? Dream Chorus Sdn Bhd is proud to present Gundu.com.my, the First Malaysian User Generated Content (UGC) portal, which caters to all talents who desires to initiate their creativities and contents for public recognition and ascend the STAGE TO FAME.
In conjunction with the premier of Gundu.com.my, Dream Chorus Sdn Bhd will be organizing a Gundu GIG this coming 5th December 2009 at KL Live Centre, Kuala Lumpur. This is our first mini concert exclusively to showcase and highlight Gundu born artistes and Dream Music indie bands to the industry.
Along with the tagline “STAGE TO FAME”, the Gundu GIG will feature 5 indie bands. To spice up the arena, one of Malaysia’s hottest bands will be slated to perform alongside. Primarily a platform for these indie bands to showcase their wealth of talent, the Gundu GIG is also to entice and encourage for other local indie bands to sign up with Gundu.com.my.
Unlike YouTube, Gundu.com.my allows registered users to generate income through uploaded digital contents. The demand for such mobile entertainment especially Ring Back Tone (RBT) has been driven by the increasingly heightened lifestyles of consumers, and together with the desire to personalize, Gundu.com.my is enabling these contents to be converted into Ring Back Tone (RBT) as this is recognized as an important accessory for their mobile devices to differentiate from their peers.
In addition to uploading of audio contents, the features and technology of the website also includes Membership Management, Video Management and Photo Management. People can see first-hand accounts of our current local audio tracks, search for video clips, photos and also drop some thoughts and comments.
“We provide Gundu.com.my as a platform for individual, independent and unsigned artistes, especially local contents, to share and expose their creativity and talent within the global market. We empower them to sign up as content provider for digital content, and potentially to be a Gundu born artiste. Each song will be allocated a CMT code which will be posted in Gundu.com.my for viewer’s choice, “said Datuk Mohd Fauzi, Managing Director of Dream Chorus Sdn. Bhd.
“Furthermore, customers can also download content of their favorite indie bands at only RM3.50 per month and we believe that we can monetize throughout this. Some may seem very ordinary, some a little offbeat – but every one of our ideas to make money can be developed into Gundu.com.my, “he added.
Dream Chorus Sdn Bhd has struck numerous partnership deals with more than 60 local content providers, including indie and mainstream. As the Master Content Provider of RBT or better known as Call Me Tones (CMT) service for Celcom (M) Berhad, Dream Chorus has over 1 Million CMT subscribers and targeting to achieve 2 Million CMT subscribers by end of 2009.
The advent of digital content has changed the scene of the music industry. Looking at the current market, entertainment on the go is increasingly part of the lifestyle of mobile phone users. Apart from the function and responsibility of the record label to promote and foster the music and the careers of its artistes (A&R), Dream Music Sdn Bhd, a subsidiary of Dream Chorus Sdn Bhd is responsible to generate income and exposure for indie music via Ring Back Tones to all Telcos, including Celcom, Maxis, Digi and U-Mobile.
Located at Mont Kiara, Dream Music began operations in early 2009. Dream Music markets and distributes its extensive range of Digital Products such as Ring Back Tones, True Tones, Wallpapers, Full audio or video songs and many more. Until now, eight Gundu born artistes has been signed up for their digital right. They are Silvergun Superman, Fadzly Izat, Diary, Bite Me Butterfly, News at 11, Maleena, O-Two Band and Tika Lama.
Other than digital artiste, these are the line ups artistes for Dream Music. The budding stars are Sheila Abdul, Nadia (AF 6), Claudia and Aishah (AF 7), Arm, Rina and Revalina (group from Singapore).
“As mobile entertainment becoming hugely popular, we have not neglected these talented youths. We are constantly looking out for new and innovative platforms for them to shine in this industry. For instance, digital and mobile platforms is a new business opportunities. We actively sign and promote a few songs from an artiste as a ringtone or ring back tone to monitor public reaction. If the response is promising, we will proceed to record full albums,” Mr. Julius Ng, Director of Dream Music Sdn Bhd explains of Dream Music’s digital music strategy.
“The move seems to appeal to Malaysian music lovers. Music from local acts such as Hujan and Aizat are perfect examples of the new business module. Hujan recorded more than 40,000 downloads even before their album was completed. Aizat managed over one million downloads from only one song. Coupled with an efficient marketing and promotions campaign, this is proof enough of a winning strategy,” he added.
In the near future, a website called Dream Mobile will be commence its service to the public by offering an online platform for mobile entertainment applications trades such as music, video, mobile games, wallpapers, graphics and icons. Dream Mobile will also carry all Gundu.com.my and Dream Music contents.
Fans are welcome to throng the KL Live Centre on 5th December 2009 to get close, and rock the arena with their favorite Indie Bands in the prestigious GUNDU GIG.
For more details, please visit www.gundu.com.my.
