Budiey
adidas POISED TO KICK OFF 2012 WITH EXTREME POWER SPECIAL EDITION
New, special edition men’s fragrance
The anticipation builds as you walk on to the pitch. Limbering up, and staring your opponent down. The roar of the crowd builds in rhythm with the pounding surge of your heart in your ears. You focus your energy. Channel your instincts. And as the whistle blows, you unleash every last bit of pent-up energy into the game you love. This is Extreme Power Special Edition.
Only adidas could channel the thrilling emotion of football’s most exciting competition into a powerful new men’s fragrance. 2012 is the year of Extreme Power, set to play itself out on the football pitches of Eastern Europe this summer. The kind of power perfectly represented by Zinédine Zidane, the Extreme Power spokesperson, who has gained through his years on the field a unique power which inspires confidence to others. A true football icon that is set to inspire many generations to come.
A memorable, masculine fragrance
Sensual, aromatic and woody, adidas Extreme Power Special Edition is a distinctively masculine signature scent. The first impression is one of energy and freshness, as the fragrance opens with head notes of lemon, bergamot and galbanum in a sparkling, vibrant citrus aura. A modern kick is the revealed for a real powerful energetic feel thanks to a surprising coffee accord which on top of fruit heart notes of geranium and granny smith apple gives the fragrance an added boost. Finally, rich base notes of patchouli and warm tonka bean are wrapped in a woody blend of sandalwood and white cedar for a virile, masculine finish.
A unique look and style
The bottle and design of adidas’ new Extreme Power Special Edition echo the rest of the adidas male line in style and shape, with its modern and ergonomic packaging. However, as a special edition fragrance, the bottle features a unique red cap and red dip tube for a unique sports look. Design elements on both the bottle and pack mirror the official match ball of the year’s most anticipated football event. The use of vibrant orange, yellow and red throughout communicates power, strength and maximum impact, reinforcing the essence of the fragrance concept.
Launching May 2012
New adidas Extreme Power Special Edition will be appearing on retailers’ shelves in May, supported by a complete media campaign comprised of television, digital and print, featuring football superstar Zinédine Zidane, the spokesman for adidas men’s grooming products. It is especially fitting that the former World Cup and Euro champion will be representing a fragrance created in honor of the highest level of football competition.
Extreme Power. Extreme Confidence. A powerful new fragrance represented by the ultimate iconic football champion Zinédine Zidane. Zidane and Extreme Power will give young men all the confidence they need to channel all their energy and release their inner champion.
Scent:
The new adidas Extreme Power fragrance is a powerful and sensual fragrance that captures all the power, excitement and build up of the game we all love. Channel your Extreme Power and release your inner champion! The memorable masculine fragrance starts with a burst of citrus energy, follows with a fruity heart and dries down with the rich base notes of patchouli, Tonka and woody blend.
Top notes: Lemon, Bergamot and Galbanum.
Heart notes: Geranium, Granny Smith Apple and Coffee extract.
Base notes: White cedar wood, Patchouli, Australian sandalwood and Tonka Bean.
Price (RM):
Extreme Power Special Edition is available for sale in promo packs:
1. Eau De Toilette 100ml+Deo Body Spray 150ml+adidas Toiletry Pouch – RM52.90
2. Eau De Toilette 50ml+Deo Body Spray 150ml – RM33.90
3. Eau De Toilette 50ml+Roll-On 50ml – RM29.90
Available from:
1st May 2012 onwards
For sale at:
Caring, Carrefour, Giant, Guardian, Jusco, Parkson, Tesco, Watson’s and major retailers nationwide.
