Budiey
AIRASIA X AND CHENGDU TOURISM TIES THE KNOT
Signs a Memorandum of Understanding (MOU) to form a strategic tie up in boosting tourism in Chengdu
Singapore, 6 October 2011 – AirAsia X welcomes you the land of panda bear’s where there is so much to share! A land with scenic landscapes, historical monuments to its variety of food which will tantalize your taste buds.
The marriage between the long haul affiliate of AirAsia and Chengdu Tourism was sealed today by a signed Memorandum of Understanding (MOU) to further strengthen ties in promoting Chengdu. With this new union, AirAsia X will take you to places leaving you breathless and wanting for more. For a sneak peak on what to expect from this panoramic city, *view it here*.
The signing of the MOU underlines an estimated cash investment of over RM 1 million (RMB 2 million) which includes marketing efforts to further promote Chengdu as a tourist destination. This strategic partnership will include numerous joint marketing efforts and advertising campaigns and an establishment of a Chengdu Tourism Center in Malaysia in which AirAsia X has the privilege of being the only airline promoted.
Azran Osman-Rani, CEO of AirAsia X says, “We are always going full force in promoting all 16 routes which AirAsia X flies to and this collaboration is essential as China is a commercial hub and a country that has a population of over 1.3 billion people. Travelers around the world are now more aware of the other tourist destinations in China apart from Shanghai and Beijing and Chengdu is one strong potential. Our flight into Chengdu from Kuala Lumpur has proven popular ever since we started operations in October 2009. We have seen a significant jump in passenger load with over *84% traffic both inbound and outbound for the Kuala Lumpur – Chengdu route. We are positive that this partnership with Chengdu Tourism will help give the extra push to further increase tourist numbers into Chengdu.”
To kick start this collaboration, AirAsia X will run a contest on our social media platform themed “The AirAsia X Pandemonium” on AirAsia’s facebook page from 31st October 2011 till 30 November 2011 to our facebook fan base of over 1 million fans. Two lucky winners will stand a chance to win an all expense paid trip to Chengdu for two. For more details on the contest, kindly log on to facebook.com/AirAsia.
Chengdu is the capital of Sichuan Province, which is known as the “Heavenly State” (Tian Fu Zhi Guo). Being the natural habitat of cute giant pandas, Chengdu is located in the west of Sichuan Basin and in the center of Chengdu Plain with a population of over 11 million. Popular attractions include the Chengdu Panda Breeding and Research Centre, the world’s only giant panda breeding and research base, the famous Wuhao temple, or enjoy traditional tea at Renmin Park and experience the Chengdu tea culture. For the shopping enthusiast and those who prefer the modern and sizzling side of the city, hop on over to Chun Xi Lu shopping street where streets are filled with frantic shoppers, fluorescent lights and bars. There’s more to Chengdu that catches the eye, and more to explore, see and experience.
AirAsia and AirAsia X operates direct flights to Chengdu, Guangzhou, Guilin, Hangzhou, Shenzhen and Tianjin in China and AirAsia X has been operating direct flights from Chengdu-Kuala Lumpur since October 2009, with four weekly flights (Mondays, Wednesdays, Fridays and Saturdays). For continuous updates on our latest promotions, contests and cool activities throughout the region, be a fan of AirAsia’s Facebook page (facebook.com/AirAsia) and follow AirAsia’s Twitter at twitter.com/AirAsia
