Budiey
BRAND’S® 14-Day Challenge Makes You Smarter
BRAND’S® Essence of Chicken challenges consumers to outdo themselves and keep their competitive edge through its latest BRAND’S® “14-Day Get Smart” campaign.
The latest promotion is based on research findings that showed marked improvement in one’s mental performance after drinking BRAND’S® Essence of Chicken daily and this promise is backed by 4 independent clinical studies carried out worldwide, including in Japan and Malaysia.
Koh Joo Siang and Carmen Liew from Cerebos Malaysia with new BRAND’S Essence of Chicken ambassador, Rynn Lim, at the launch of “14 Day Get Smart” campaign.
Recent studies conducted by Universiti Putra Malaysia’s faculty of Medicine & Health Sciences show conclusive results that consuming BRAND’S® Essence of Chicken over 14 consecutive days improves memory and mental concentration levels significantly.
The trusted BRAND’S® Essence of Chicken contains ProBeptigen™, an active compound that independent scientists have concurred help improve one’s mental concentration and memory, enabling consumers to stay alert and ahead of competition.
“The BRAND’S “14-Day Get Smart” campaign challenges our consumers to push themselves just a little bit more each time to achieve their personal best. This positive attitude is something that Malaysians are embracing to not only stay ahead of competition, but to better themselves for personal satisfaction,” said Cerebos (M) Sdn Bhd General Manager, Mr. Koh Joo Siang at the launch.
He added, “Our product is the only essence of chicken in the market that is scientifically proven to bring about significant improvements to one’s mental performance. With 20 years of research behind us our consumers can be assured of BRAND’S® Essence of Chicken’s high quality.”
During the launch, there was an informative presentation by Dr. Paramjeet Singh, Senior Manager of BRAND’S® Health Science Centre on BRAND’S® Brain Research Centre. The regional research centre based in Singapore is a key research establishment to spearhead brain studies to establish BRAND’S® Essence of Chicken and active ingredients in other BRAND’S® products, as credible, high efficacy health supplements. The specialised brain research facility is one of the commitments by BRAND’S® to ensure that their products are evidence based.
Multi-talented pop singer and composer, Rynn Lim, who was also officially announced as the brand ambassador for BRAND’S® Essence of Chicken, created some excitement at the launch where he announced his personal challenge to compose a song within 14 days and fans can check on the status of his challenge on BRAND’S® Smart Living Facebook page.
BRAND’S® Essence of Chicken is sold in 6-bottle packs of either its 42gm or 70gm sizes at RM24.20 and RM39.20 respectively, while the limited edition BRAND’S® “14-Day Get Smart’ Challenge packs comes in a special 14 x 70gm bottle pack priced at RM70.90.
