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MAXIS CUSTOMERS ENJOY CONVENIENT MOBILE MOVIE BOOKINGS & PAYMENT, & MORE VALUE ON MAXIS MOVIE DAYS
Maxis launches new movie application & Maxis Movie Day with a Buy-1 Get-1 Free Deal
Maxis Berhad (“Maxis”), Malaysia’s leading integrated communications provider today launched the new Maxis Movies Application and Maxis Movie Day with a Buy-1 Get-1 Free movie ticket deal. Maxis is the first operator in the country to launch a mobile application that allows moviegoers to purchase movie tickets on the go, anytime, anywhere, adding convenience to their lives.
The application’s integration with PayPal’s mobile payment service ensures that all movie ticket payments made are consistently simple and secure in as little as two clicks. The Maxis Movies Application also provides moviegoers with pertinent information on movie listings, show times and trailers for every single cinema in Malaysia, enabling them to make better movie choices.
In keeping with Maxis’ focus on delighting customers, Maxis is launching yet another great deal exclusively for them – the Buy-1 Get-1 Free movie ticket offer every Maxis Movie Day (every Tuesday), on movies screened after 6.00pm. The offer is applicable to movie ticket purchases from TGV and Golden Screen Cinemas and is on till the end of the year. To enjoy the offer, Maxis customers just have to purchase their tickets using the Maxis Movies Application.
Maxis’ Chief Operating Officer Jean-Pascal van Overbeke said: “We want to give our customers the best integrated experience, connecting them through cutting edge communications technology to all aspects of their daily lives – whether for business or personal enjoyment. This initiative will also help us establish our presence within the entertainment space, specifically in the area of movies.
“The timing of this launch is perfect with the increasing number of mobile internet users in Malaysia. Half of Maxis’ 13.5 million subscribers are mobile internet users; 57% of Malaysian internet consumers have purchased movie tickets online; and since we soft launched the Maxis Movies iPhone Application three months ago, there have been 50,000 downloads, making it the most popular Maxis iPhone application to date. This is the start of more exciting things to come in relation to Maxis’ lifestyle offerings. Our ultimate aim is to deliver enriching life experiences to our customers on a seamless high-speed network.”
Maxis’ strong market leadership position enables it to form strategic partnerships with best-in-class organisations to deliver added value to customers, enabling them to do things in a better or easier way.
This is the first key initiative launched under the partnership of Maxis and global online payments leader, PayPal. The two innovation giants announced their partnership on 14 May last year to enable Maxis customers to easily and safely shop online and on their mobile phones.
In addition, Maxis is pleased to collaborate with TGV and Golden Screen Cinemas, integrating the Maxis Movies Application into their electronic booking systems, to offer Maxis customers the “Maxis Movie Day Buy-1 Get-1 Free” offer.
Said Elias Ghanem, PayPal’s General Manager for Southeast Asia and India, “From our experience, the Maxis Movies Application has one of the best user experiences on any mobile movie ticketing app globally.
We are proud to have partnered with Maxis to enable an easy, secure mobile payment service where consumers can quickly buy their movie tickets in a few clicks without the hassle of entering in their credit card details on a small screen, while ensuring privacy of their financial details.”
Maxis’ iPhone, iPad and Android communities can download the Maxis Movies Application from the Apple AppStore (for iPhone and iPad users) or the Android Marketplace (for Android devices). Other smartphone users can access the Maxis Movies mobile internet site at m.maxismovies.com.
Maxis expects the Maxis Movies Application to add significantly to the rich storehouse of entertainment experiences already on offer to its customers. Recent introductions include the Maxis OneMusic multiple device, unlimited music download subscription service; Maxis 1Store, Malaysia’s first applications store; and many more enriched services enhancing work, play and life.
