Budiey
L’ORÉAL PARIS SIGNS MATTHEW FOX AS THE NEW SPOKESPERSON FOR ITS MEN EXPERT LINE
L’Oréal Paris is pleased to welcome Matthew Fox, lead of the hit television series LOST, as the new spokesperson for the Men Expert range worldwide, except in the United States and Canada. Matthew Fox will represent the Men Expert Hydra-Energetic skincare range which has been a tremendous success with the consumers.
“I’m thrilled to be working with L’Oréal Paris. I really appreciate the innovative and high-performance nature of the brand, as well as its values of open-mindedness and diversity.”L’Oréal Paris offers women – and now men – throughout the world with care products at the leading edge of technology,” says Matthew Fox.
“Matthew Fox is a rising star Actor in Hollywood . He is also one of the heroes that act in the world’s most famous series. In addition to his undeniable professional and artistic qualities, his appeal, charisma and “friendly” virility make him a perfect Ambassador for Men Expert. Matthew symbolizes naturalness and simplicity, ‘a healthy mind in a healthy body!’… It’s a strategic turning point for L’Oréal Paris and Men Expert in terms of awareness and advertising” says Youcef Nabi the brand’s International Manager. Matthew Fox’s mission is to convince millions of men that caring for their skin will result in themselves feeling good and confidence.”
After studying economics at Columbia University, Matthew planned on a career in Wall Street but his 1st interest in acting was from his experience as a model.
The public discovered Matthew in the television series Party of Five, which has received a Golden Globe for Best Dramatic Series in 1996, but the height of his acting career, is with LOST. Matthew plays the lead role of ‘Jack’ for which he was nominated in 2006 for a Golden Globe for Best Actor in a Dramatic Series. LOST won multiple Emmy Awards in 2005 and the entire casts received the Screen Actors Guild Ensemble Award in 2006.
Matthew recently starred in the Warner Bros. feature, We Are Marshall, directed by McG, and in February 2008, he’ll be seen again in the international thriller Vantage Point, for Sony, in which he stars opposite Dennis Quaid and Forrest Whitaker.
Matthew Fox is currently filming Speed Racer, a film based on the classic Japanese anima. Larry and Andy Wachowski are directing this Warner Bros. feature. It will be released in May 2008.
As the new spokesperson for Men Expert, Matthew Fox is the answer to men’s needs to identify the right skincare that portray a personality which is close and accessible to them. Thus, the brand is reaffirming its aim to adapt in its communications strategy to men, by taking the consideration of their differences, aspirations and experiences.
[tags]poster vantage point, website vantage, men expert, Columbia University, warner bros, peta kl, Matthew Fox, loreal, paris hilton gossip, nude paris hilton pic, naked photo matthew[/tags]
