Budiey
SKECHERS Launches New Men Relaxed Fit® Footwear Collection And Women SKCH+3 Footwear Collection
[dropcap]S[/dropcap]KECHERS USA, Inc. (NYSE:SKX), a global leader in lifestyle product and innovator of performance footwear, signed marketing agreements with Mark Cuban, Joe Montana and Tommy Lasorda for the global launch of its new Relaxed Fit from SKECHERSTM footwear collection for men: a line inspired by the popularity of relaxed fit jeans and designed to offer stylish looks with a roomier construction and enhanced cushioning.
[dropcap]A[/dropcap]s part of a worldwide multi-platform agreement, which includes print, in- store, online and social media, each endorsee will star in his own unique television commercial for the new SKECHERS collection. Designed to reflect their unique personalities, the commercials will use Mark Cuban’s popularity, Montana’s ability to remain calm under pressure and Lasorda’s spirited character to showcase Relaxed Fit’s wide range of features: from its fashionable appeal to its comforting, spacious design.
“In the world of professional football, there’s always a lot of madness, on and off the field,” said Joe Montana. “And when you’re under pressure, the best
solution is always to relax and keep your cool. That’s what these Relaxed Fit shoes feel like. They’re so comfortable, you can feel better in them no matter what the world throws at you.”“In any new business I enter, whether it’s sports or another venture, the key is to always stay relaxed and keep your cool – and these Relaxed Fit shoes are exactly what I need. They feel and look incredible,” said Mark Cuban, who is owner of the NBA Champion Dallas Mavericks and Landmark Theaters, a technology mogul and co-founder/ chairman of the AXS TV cable network. “I love getting behind great ideas that I’m really passionate about – and the moment I tried these on, I knew that every guy would want these shoes.”
“Mark, Joe and Tommy are three sports legends promoting an idea that’s inspired by the ingenuity of relaxed jeans: product that doesn’t just offer more comfort, but looks great as well,” said Michael Greenberg, president of SKECHERS. “Guys want their shoes to feel roomy without making their feet look wide – and Relaxed Fit shoes are designed to offer this kind of comfort with a more stylish design. Plus, with these power players in professional basketball, football and baseball backing this new brand, we’re confident that Relaxed Fit footwear is going to strike a chord with guys everywhere.”
Relaxed Fit from SKECHERS is Cuban’s and Montana’s second endorsement for the SKECHERS brand; both previously starred in Super Bowl spots for the Company.
Men Relaxed Fit Footwear retailing at RM299 per pair
*Product prices are correct at time of printing and may subject to changes.
At the same time, SKECHERS launched its new women’s collection; SKCH+3, a hidden 3-inch wedge shoe with powerful styles that gives your
look a lift. Achieve your lofty fashion goals with SKECHERS’ SKCH+3 designs of soft suede upper with a side zip ankle bootie or canvas fabric upper in a three-strap sporty look with stitching accents.
Women’s SKCH+3 Footwear retailing from RM319 per pair
*Product prices are correct at time of printing and may subject to changes.
About SKECHERS
A billion-dollar global leader in the lifestyle footwear industry and a high-performance footwear brand, SKECHERS USA, Inc. designs, develops and markets more than 3,000 styles for men, women and children. SKECHERS’ success stems from its employees, high quality and varied product offering, diversified domestic and international distribution channels, and varied approach to marketing including national and global celebrities from Brooke Burke and Meb Keflezighi, the Olympic medalist. SKECHERS Malaysia started in early 2009, after the joint venture of SKECHERS USA Inc. with Luen Thai Enterprises and Onwel Group that formed SKECHERS Hong Kong limited to extend the business to Southeast Asia. With only 4 stores then, SKECHERS Malaysia has expanded its business throughout Malaysia with 17 concept stores and 1 outlet store. Internationally, SKECHERS sells its products to department and specialty stores via subsidiaries in Canada, the United Kingdom, Ireland, France, Germany, Spain, Portugal, Italy, Switzerland, Austria, the Benelux region, Brazil, Chile, and Japan, as well as a joint venture with China, Hong Kong, Malaysia, Singapore, and Thailand. SKECHERS also has an extensive network of global distributors that sell its product in over 120 countries and territories, and more than 650 SKECHERS stores around the world. Headquartered in Manhattan Beach, California, SKECHERS is traded on the New York Stock Exchange under the symbol SKX. For more information, please visit www.skechers.com.my and follow us on facebook at facebook.com/skechersmalaysia.
