Budiey
Celcom Axiata Berhad made a global statement of its intent to deliver world-class entertainment by announcing an exclusive partnership with New York based Yonder Music Inc to bring all its mobile subscribers a feature-rich, digital music service, that provides ad-free access to millions of tracks to download, play and share.
Subscribers will not be charged for using Yonder Music or the data they consume while using the service. The Yonder Music-Celcom partnership will dramatically increase music revenues in Malaysia and benefit artistes and composers who are paid in direct proportion to how many times their tracks are played.
Celcom Axiata Berhad brings transformational Yonder Music service to Malaysia
Celcom subscribers now have unlimited access to over 20 million music tracks
“We are democratising the business of music,” said Adam Kidron, Founder and Chief Executive Officer of Yonder Music. “Currently, less than 1% of people pay to stream digital music. Yonder Music is the service of the 99%, providing a great user experience to mobile internet subscribers at no additional cost, while ensuring that artistes and composers are paid fairly in direct proportion to the amount of times their tracks are played.” “Our partnership with Celcom, and our collaboration with local and regional artistes and record labels will exponentially increase the market for legal digital music in Malaysia,” Kidron added.
“Celcom’s partnership with Yonder Music is a representation of us breaking forth into the next frontier, and as the first step of embracing digitalisation through the digital music industry. Yonder Music is exclusively for all Celcom customers. Download the app and try it out starting today till 18 December.” said Zalman Aefendy Zainal Abidin, Chief of Sales and Marketing Officer of Celcom Axiata Berhad.
“We are extremely excited to offer the Yonder Music service to our customers as we are embracing digitalisation as the next step forward. Through this partnership, we are providing Malaysia and Celcom subscribers with unprecedented access to digital music via our unparalleled, seamless and widest network,” he said.
To celebrate the launch, Yonder Music has recorded a new R&B-pop version of the Man Bai classic “Kau Ilham Ku.” The track, which was produced by J-Key and Russell Curtis in New York City, Kuala Lumpur and Jakarta, features all-star artistes – Dato’ Siti Nurhaliza, Yuna, Ariel Noah, Afgan Syahreza, Elizabeth Tan, Cita Citata, Joe Flizzow, SonaOne, Jaclyn Victor and others.
The track was performed live for the first time today at 11 AM at Yonder’s launch event held at The Garage KL.
Proceeds from the track benefit the Yonder Music Trust, a non-profit that contributes to organisations providing music education and poverty alleviation.
For more information, visit www.yondermusic.com
About Yonder Music
Yonder Music is a subscription-free service that provides its users with ad-free access to millions of songs to download, play and share. Yonder Music downloads tracks (and related) tracks as they stream and automatically follows one program (playlist, chart, album or track) with another creating a radio-like experience that leverages patent pending social discovery algorithms, to build an intelligent Magic Library™ on users’ devices.
Yonder Music is democratizing the business of music by embedding its cost into service, thereby addressing the 99% of mobile broadband subscribers that do not regularly pay for digital music, and paying artistes and composers from a pool of license revenue in direct proportion to how many times their tracks are played.
About Celcom Axiata Berhad
Celcom is Malaysia’s leading data network provider, with almost 14 million customers. Established in 1988, it boasts the widest national 2G and 3G networks, covering over 98% of the population. Currently the largest mobile broadband and corporate services provider, Celcom is now moving towards integrated multi-access and multimedia services, in line with evolving technologies and consumer behaviour in Malaysia. A culture that places the customer first is reflected in our award-winning customer service, products, and other corporate accolades at a regional level. Celcom is part of the Axiata Group of Companies, one of the world’s largest telecommunications companies, with close to 260 million customers across 9 Asian markets. For more information on Celcom, log on to http://www.celcom.com.my
